Model structure for repurchase intentions
figureposted on 2019-11-08, 10:01 authored by Jobo DubihlelaJobo Dubihlela
The statistics for the model fit indicate that the proposed conceptual framework converged reasonably well with the underlying empirical data structure on repurchase intentions. There is therefore existing positive relationships between online satisfaction, loyalty and repurchase intentions; pointing to the disruptive nature of technological advancement. Practitioners need to take cognisance of this reality.