The role and value of customer relationship management systems on customer retention in a life insurance organisation in the Western Cape, South Africa

Clearance Certificate No | 2019FBREC612

A questionnaire served as the only data collection instrument for this research project. The researcher made use of existing questionnaires obtained from previous studies and dissertations. This research study made use of a structured questionnaire, participants were required to respond to questions from a given set of choices provided by the researcher.