The influence of advertising on Instagram on purchase intention among millennials in South Africa

dataset

posted on 2025-03-11, 13:15 authored by Rodney Graeme DuffettRodney Graeme Duffett, Boitumelo Sephaka

Ethics clearance number: 2023_FBMSREC_ST05

The dataset was collected from Millennial respondents in South Africa regarding attitudes towards advertising on Instagram.

History

Is this dataset for graduation purposes?

Yes

Supervisor email address

duffetr@cput.ac.za

Usage metrics

Categories

Marketing communications

Keywords

Instagram (Firm)Social media Instagram advertising Purchase intention Millennials Internet marketing Consumer behavior

Licence

CC BY-NC-SA 4.0

Exports