The effect of Instagram influencers on intention to purchase among Generation Z in Cape Town

dataset

posted on 2025-03-12, 08:35 authored by Rodney Graeme DuffettRodney Graeme Duffett, Ayabonga Siyamthanda Mxunyelwa

Ethics clearance number: 2021FBMSREC072

The dataset was collected from Generation Z respondents in South Africa regarding attitudes towards Instagram influencers.

History

Is this dataset for graduation purposes?

Yes

Supervisor email address

duffetr@cput.ac.za

Usage metrics

Categories

Marketing communications

Keywords

Instagram (Firm)Social media Instagram influencers Purchase intention Generation Z Internet marketing Consumer behavior

Licence

CC BY-NC-SA 4.0

Exports