Relationship buying - a new paradigm in business-to-business marketing
datasetposted on 2023-02-27, 07:39 authored by Rodney Graeme DuffettRodney Graeme Duffett, Myles Wakeham
Ethical clearance 2007FOBREC208
The data provides an overview of over 400 South African business characteristics, demographic and experience factors, procurement strategies, and policies and procedures. The data also identifies a number of constructs, viz. preference of suppliers’ salespeople, Black Economic Empowerment status; service quality; relationship; environment sustainability; culture, employment equity and affirmative action; personal relationships, the provision of gifts; access to management and exceeding expectations, which were used to propose a new supplier preference model.