Cape Peninsula University of Technology
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Influence of Google shopping ads on intention to purchase among Generation Y in Cape Town

dataset
posted on 2023-11-22, 09:14 authored by Rodney Graeme DuffettRodney Graeme Duffett, Jaydi Rejuan Charles

Ethics clearance number: 2019FOBREC720

The dataset was collected from Generation Y respondents in South Africa (mainly in Cape Town) regarding attitudes towards Google Shopping Ads.

History

Is this dataset for graduation purposes?

  • Yes

Supervisor email address

duffetr@cput.ac.za

Usage metrics

    Cape Peninsula University of Technology

    Categories

    Keywords

    Google Shopping AdsSearch engine advertisingGeneration YIntention to purchase

    Licence

    CC BY-NC-SA 4.0

    Exports

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