Cape Peninsula University of Technology
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File(s) under embargo

Reason: We aim to publish several journal articles over the next two years, and want to do this before others can access and use the dataset.

1

year(s)

5

month(s)

4

day(s)

until file(s) become available

Influence of Google shopping ads on intention to purchase among Generation Y in Cape Town

dataset
posted on 2023-11-22, 09:14 authored by Rodney Graeme DuffettRodney Graeme Duffett, Jaydi Rejuan Charles

Ethics clearance number: 2019FOBREC720

The dataset was collected from Generation Y respondents in South Africa (mainly in Cape Town) regarding attitudes towards Google Shopping Ads.

History

Is this dataset for graduation purposes?

  • Yes

Supervisor email address

duffetr@cput.ac.za

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    Cape Peninsula University of Technology

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