Datasets- Entrepreneurial marketing as a tool used by business incubators to effectively support SMEs in South Africa..pdf (230.89 kB)
Download fileEntrepreneurial marketing as a tool used by business incubators to effectively support SMEs in South Africa.
dataset
posted on 2022-02-22, 07:13 authored by Jordan Vuyani Nyanyukweni RensEthical Clearance reference number: 2020FOBREC820
The purpose of this research study was to ascertain how business
incubators can use entrepreneurial marketing to effectively support small and
medium enterprises (SMEs) in South Africa. A further purpose was to determine
the challenges SMEs face, the challenges faced by Business Incubators (BIs) in
supporting SMEs and to ascertain the role that entrepreneurial marketing (EM)
can play in mitigating the challenges that SMEs face. The study utilised the
quantitative research approach with a questionnaire serving as the data
collection tool. In addition, opened-ended questions were incorporated to gain
qualitative insights.