Cape Peninsula University of Technology
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File(s) under embargo

Reason: We aim to publish several journal articles over the next two years, and want to do this before others can access and use the dataset.

1

year(s)

3

month(s)

until file(s) become available

Emoji marketing communications dataset

dataset
posted on 2023-09-01, 11:39 authored by Rodney Graeme DuffettRodney Graeme Duffett, Mihlali Maruale

Ethics clearance number: 2020FOBREC807

The dataset was collected from Generation Z respondents in South Africa regarding attitudes towards digital emoji marketing communications.

History

Is this dataset for graduation purposes?

  • Yes

Supervisor email address

duffetr@cput.ac.za

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    Cape Peninsula University of Technology

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