Emoji marketing communications dataset

dataset

posted on 2023-09-01, 11:39 authored by Rodney Graeme DuffettRodney Graeme Duffett, Mihlali Maruale

Ethics clearance number: 2020FOBREC807

The dataset was collected from Generation Z respondents in South Africa regarding attitudes towards digital emoji marketing communications.

History

Is this dataset for graduation purposes?

Yes

Supervisor email address

duffetr@cput.ac.za

Usage metrics

Categories

Marketing communications

Keywords

Marketing -- Technological innovations Emojis Digital marketing Internet marketing Generation Z

Licence

CC BY-NC-SA 4.0

Exports