Cape Peninsula University of Technology
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Digital brand safety and viewability: A guide to protecting online brand reputation from a South African perspective

dataset
posted on 2024-03-11, 08:35 authored by Jared HendricksJared Hendricks, Pieter SteenkampPieter Steenkamp

Ethical clearance number: 2021_FBMSREC_019

This data has been used for the study of digital brand safety and viewability and provides a guide to protecting online brand reputation. The respondents are individuals from the South African media industry and the data provides their insights to the topics of brand safety and viewability based on their experiences in the industry.

History

Is this dataset for graduation purposes?

  • Yes

Supervisor email address

steenkamppi@cput.ac.za

Usage metrics

    Faculty of Business and Management Sciences

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