Cape Peninsula University of Technology
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An examination of online advertising strategies targeting millenials in an age of online advertisement avoidance.

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posted on 2023-03-31, 00:10 authored by Natasha Miller
Millennial quantitative survey data and qualitative interview data.

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    Cape Peninsula University of Technology

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    Internet advertisingGeneration YYoung adult consumersTarget marketingConsumer behaviorMechanical Engineering

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    CC BY-NC-SA 4.0

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