An assessment of the role of the public relations strategist in Lesotho.

The reference number is 221313419/2023/23.

In-depth interviews were conducted with the study population of senior public relations and CEOs in Maseru, Lesotho, from different organisations in different sectors. Sectors ranged from regulators, insurance, banks, institutions of Higher Learning, and parastatals. Interviews were conducted with senior PR practitioners with at least five years’ experience at the managerial level in the selected organisations where applicable. In other organisations, the PR function was manned by one person. CEOs who participated in this study were chosen purposively and drawn from the organisations where the PR practitioners were drawn.